Has facebook and twitter jumped the shark?

You can’t tell by the picture but the advertising board in front of this BP station in Davenport, Iowa is inviting people to follow them on facebook and twitter.

I personally am not a facebook or twitter fan and am not really too familiar with either of them, but does your corner gas station really need to social network?

That being said, my company had embarked on an aggressive facebook campaign also which currently has over 200,000 followers.

I think I just don’t understand or I’m old, or possibly some combination of the two.